Rare Medium

Preparing this year’s taxes will provide your best chance yet to see how much money you’re spending on television — something that long ago was “free.”  If your like most you pay a monthly subscription fee to a satellite or local cable company.

I was shocked to discover what I’m paying each year for TV.  Many of friends are paying close to $200 a month … that’s $2,400 a year.  In today’s economy, we’re all looking to save a dollar — if not a quarter, a dime, nickel or a penny.

That’s the moment we realized how we could save $600 to $2,000 or more each year on television.  How? The savings begin the moment you cancel your satellite or cable subscription (note:  Check any term associated with your current subscription to avoid paying a cancellation penalty.).  Next you can begin taking advantage of the new digital TV channels being provided over-the-air by local broadcasters.

Consider that most homes can receive local over-the-air television with an indoor or outdoor antenna.  And with the switch to digital television — DTV in both standard and high-definition (HDTV) — picture quality has improved.  Gone are the “ghosts” and “snow” that filled screens long ago.  In fact, the picture quality you receive over-the-air may well be better than that provided from satellite or cable services because of what are called “compression artifacts” that result from additional signal processing.

Most cable and satellite subscribers aren’t aware that with the switch to digital television, local television stations are actually broadcasting up to four channels — where they’d provided only one channel in the past.   This means that even in small cities with five stations, you may now be able to receive up to twenty over-the-air channels for free.  Satellite services won’t provide you with all of those new channels.  Local cable companies may (or may not), but if they do, chances are you’ll be required to pay an additional monthly fee for a digital cable box for each television in your home.

While cable and satellite TV services are offering discounted subscription rates for those who sign up now (note the ads in the left column), those rates won’t last forever.  Most subscribers are shocked to learn the ultimate cost of their monthly subscription.

Stunned, some of my friends asked, “What about all the programs I’ll miss?”  Think hard about how much and exactly what television you’re watching, then start trimming your monthly bill.

Remember, most people’s favorites are on the four major commercial networks (NBC, ABC, CBS & FOX) and PBS — almost everywhere you can watch those programs for free using an antenna and a DTV set, or a conventional TV set and a DTV Converter Box.

Well, what about those programs my friends love that are only available on cable or satellite?  There are more options than you might think — especially if you’ve just saved the cost of your annual satellite or cable subscription.

First, many television programs can be viewed via the internet on your computer. Just go to network’s websites like PBS.org, NBC.com, CBS.com, ABC.com, FOX.com, and programs from a variety of networks on HULU.com.  You can watch programs on all of these sites for free.

Second, you can pay to watch other programs — without commercial interruption from Apple’s iTunes Store ($1.99  to $2.99 per show) or you can spend a few of those saved dollars and buy Blu-Ray or standard DVD’s of your favorite series or rent them from a service like NetFlix (they mail your selected DVD’s to you and you mail them back).  Some new Blu-Ray DVD players even allow you to download NetFlix films as part of your modest monthly subscription at no additional cost and view them as you would a high-definition DVD.

Confusion about who, when, and how to receive digital television is growing. Adding to the confusion are competing messages from the government, consumer electronics retails, broadcasters, cable and satellite subscription television services.

To quickly understand why being able to receive over-the-air television signals is better, read my July 25, 2008 post, “DTV > Why Over-The-Air Is Better . . .”

Enjoy your free, over-the-air digital channels . . . and remember, the nationwide switch digital television (DTV) provides a chance to save more than just a few dollars!

Thank you.